SHOPPERS in Inverclyde are being encouraged to support a supermarket campaign focused on medical research into food allergies.

Tesco has teamed up with the Natasha Allergy Research Foundation for the fifth year running to help raise awareness and raise funds for clinical research.

Between April 22 and 28, 10p from every own brand Free From product purchased from the Greenock and Port Glasgow stores, or online, will be contributed to the charity.

The Foundation was created in 2019 by Tanya and Nadim Ednan-Laperouse following the tragic loss of their daughter Natasha, who had a fatal allergic reaction to a baguette containing sesame seeds which were not listed on the packaging.

Tanya said: “We’re thrilled that Tesco is supporting us for the fifth year running.

“Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies.”

Oonagh Turnbull, head of health campaigns at Tesco, added: “There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens.

“We welcome any shoppers in Inverclyde to try these products or kindly round up their shopping at the self-service tills to help raise money for a fantastic cause.”