A BUILDING society which became a cherished institution in Greenock through a dedication to face-to-face customer service is celebrating 50 years of serving the area.

The Yorkshire — then the Huddersfield — opened its doors for the first time half-a-century ago in November 1971 and it is still going from strength to strength through the tried and tested formula.

While there has been a trend in recent years for financial institutions to close local branches in the town, the Yorkshire has proved that a combination of high street presence and long-serving staff still works.

Asked about the branch's longevity manager David Nolan — who himself has been there for ten years — said: "First and foremost we have remained committed to face-to-face service.

"We are heavily invested in this approach for the business going forward.

"Secondly, I personally think it's also down to the staff having been here individually for 20, 30 and even 40 years, building up a rapport and relationships with our customers."

David told how the Greenock branch is so successful that it is the Yorkshire's highest transaction centre in Scotland — no mean feat when competing with outlets in the likes of Glasgow, Edinburgh and Aberdeen.

The first branch was located on Cathcart Street before moving address to its current location on West Blackhall Street.

The Greenock staff organised raffles of a giant teddy bear and a litre bottle of gin in aid of the society's chosen national charity Age UK to mark the magnificent 50 milestone.

Other celebrations with customers had to be put on hold due to Covid restrictions but it was still a memorable day for everyone connected with the branch.

Manager David said: "It is no surprise that we have a big customer base here in Inverclyde and that is a big part of why we are still here, and will continue to be here.

Customer consultant Myra King — who has worked at the branch for 40 years — said: "The official opening was on November 11 1971, with the manager at the time being John Dyer.

"It's great to have been a part of the community here in Greenock for 50 years, and counting."