GOUROCK was full to the brim with festive sparkle as people gathered for the town's Christmas lights switch on.
Organised by Inverclyde Council, members of local community councils and Gourock Schools and Churches Together, the illumination event was packed as Santa did the honours at the pierhead gardens.
Reverend David Burt of Old Gourock & Ashton Church was master of ceremonies.
He said the turnout was the biggest he had ever seen.
Reverend Burt added: "The number of children and families there was incredible.
"There was a lovely feeling on the night too."
Talented musicians from the BB Stedfast Silver Band, who were playing at the event for the first time, gave a rousing rendition of Christmas carols and festive songs.
Youngsters from Gourock, Moorfoot and St Ninian's primary schools led the crowd in making their voices heard.
Gourock gala queen Eve Dunnet joined Santa to officially switch on the lights.
Reverend Burt said the event was a great success and praised the organisers.
He added: "Credit must go to Inverclyde Council and everyone involved.
"The council are making these switch-ons really local events and every one across Inverclyde is different.
"There are things at each event which help to infuse a sense of that particular community."
Reverend Burt said this year's switch on boosted the local economy too.
He added: "I was speaking to owners of some of the businesses on Kempock Street after the event, and they had seen a huge increase in footfall, which was really heartening.
"That's what we're aiming for from these events.
"It's all about getting the community together and helping each other."
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