Scotland’s tourism body VisitScotland believes that tourism can play a part in regenerating Inverclyde and encouraging more people to live there.

This year 79 cruise ships carrying an estimated 115,000 passengers are expected to stop off at the Greenock Ocean Terminal.

Last year was the busiest since records began, with the terminal welcoming 91 vessels.

Read more: Why is Inverclyde seeing a steady decline in population?

In May, we revealed that the terminal owners - Clydeport - stand to make millions from charges to the ships when they berth in Greenock and use the facilities this year.

However, there have been concerns that the town does not see the full financial benefit of the cruise trade with passengers opting to visit other parts of Scotland.

Some have called for a cruise ship levy which would enable Inverclyde Council to charge ships if they stay overnight in the terminal.

Cruise ship passengers being ferried out of Inverclyde to other attractions (Image: George Munro)

Lynne Cooper, VisitScotland regional director, however was in no doubt as to the benefits of the cruise ship trade to the area.

She said they are constantly working with the local council and businesses to devise more attractions for the area.

She said: “Tourism has a major role sustaining communities by creating jobs and attracting investment and the visitor economy offers many opportunities to Inverclyde.

“We know from our insights the main reasons people choose Scotland are because of our scenery and landscapes, and our history and culture.

“With the backdrop of stunning views across the Firth of Clyde, there are already memorable visitor experiences and attractions in Inverclyde.

“The region also has a strong community-led events sector, such as the Gourock Highland Games.”

Ms Cooper added: “VisitScotland is engaging with businesses and working with decision makers.

“As part of this we are looking at travel trade workshops to help businesses develop their products and engage with domestic and international markets.

“The recent investments in Inverclyde, including the new cruise visitor centre and the Wyllieum museum and art gallery, are welcome and will have wider benefits to local businesses as passengers and crews come onshore.

“We will continue to work with Inverclyde Council and local industry partners to support tourism in the area to the benefit of all.”

This article was produced as part of a series focusing on the issue of de-population in Inverclyde.