AN Inverclyde charity is getting massive support from one of Greenock's flagship fashion stores to help struggling families this Christmas.

The staff at New Look in the Oak Mall have stepped into donate £250 to Children in Poverty Inverclyde as well as organising a toy appeal in store.

They are among many businesses, community groups and organisations helping the charity's annual appeal.

This year the charity will be handing over hundreds of Christmas gifts to frontline services including nurseries.

Chairman Pat Burke and his team are once overwhelmed by the response with donations from among others The Cove in Gourock, the Alt Na Craig Care Home and once again the Kingston Dock neighbourhood group.

The charity is also supported by friends of the charity including the Regent Club in Greenock as well as others.